As anticipation builds for Apple’s latest product reveal on September 9, investment firm Wedbush Securities suggests that the tech giant may be on the brink of a "renaissance of growth." This potential surge in demand could have significant implications for the global mobile secondary market.
Wedbush Securities Predicts a Major Upgrade Cycle
Dan Ives, a leading analyst at Wedbush, believes the upcoming iPhone release could trigger an “upgrade cycle” that will drive significant growth for Apple. Initial shipments of the new iPhone, likely the iPhone 16, could exceed 90 million units. If the trade-in attach rate reaches 20%, this could result in an additional 18 million used devices entering the global secondary market.
Implications for the Secondary Market
The potential influx of pre-owned iPhones could boost the global secondary market, which has been steadily growing in recent years. For resellers looking to capitalize on this opportunity, platforms like R3UPNation provide invaluable services by streamlining the trade-in process and ensuring that devices reach the market efficiently.
A Historic Upgrade Cycle on the Horizon?
Dan Ives further predicts that this iPhone upgrade cycle could be historic, setting the stage for a "super cycle." With around 300 million Apple iPhones globally not upgraded in over four years, Apple could sell more than 240 million iPhone units in fiscal year 2025, driven by AI enhancements and other innovations.
Capturing Lost Devices with R3UPNation
While hundreds of millions of phones are traded in globally each year, a significant portion—estimated at 20-30%—fall through the cracks. R3UPNation aims to capture these lost devices by making trade-ins more accessible and rewarding for users, reducing the number of uncollected devices and ensuring they are resold or recycled responsibly.
For more insights on the mobile secondary market and reselling, explore these resources:
FAQs
1. What is the impact of Apple's iPhone launches on the secondary market?
Apple’s iPhone launches often lead to an upgrade cycle, where users trade in their old devices for new ones. This influx of pre-owned iPhones significantly boosts the global secondary market, offering resellers more opportunities to acquire and sell used devices.
2. How can R3UPNation help me as a reseller?
R3UPNation offers a comprehensive platform that streamlines the trade-in process, ensuring that resellers can efficiently manage, process, and sell pre-owned devices. With features like dynamic pricing, diagnostics, and inventory management, R3UPNation helps maximize profitability.
3. What makes this upcoming iPhone launch special?
According to industry analysts, this iPhone launch could trigger a "super cycle" of upgrades, with millions of users opting for the new model due to AI enhancements and other innovations. This could lead to a historic number of devices being traded in, further fueling the secondary market.
4. How does R3UPNation contribute to reducing e-waste?
R3UPNation actively combats e-waste by capturing lost devices that would otherwise go uncollected. The platform facilitates the resale and recycling of smartphones, ensuring that fewer devices end up in landfills.
5. What resources can help me learn more about reselling and the secondary market?
R3UPNation’s blog is a valuable resource for resellers. Here are some recommended reads:
These links will help you stay informed and make the most of the upcoming changes in the market.
