Reboxed, a British leader in sustainable electronics, aims to rescue 100 million used devices from landfills by 2030. This commitment translates to saving around 180,000 devices annually, driving the push towards a circular economy and reducing electronic waste.
In its latest report, The Future of Circular Electronics, Reboxed delves into the UK secondary smartphone market, revealing key trends and shifts in consumer preferences. The report highlights a significant change from Apple's dominance to a more diversified market, with Samsung and other brands gaining traction.
While Apple led with 91% of sales in 2023, its market share fell to 67% in 2024. Samsung’s share nearly doubled to 15%, and other brands rose to 18%. Despite these changes, Apple’s iPhones still dominate the top sales spots.
Reboxed's data shows that British consumers are motivated by cost and sustainability. Nearly 47% seek pre-owned devices for lower prices, and 31% for environmental benefits. For trading in devices, decluttering and earning extra money are key motivators.
In 2023, 48% of devices sold were in “cosmetic premium” (Grade A) condition. The introduction of the “Like New” grade in 2024 has captured 11% of the market, while Grade B devices have risen to 40% in popularity, reflecting a demand for higher quality at reasonable prices.
Reboxed is not just setting ambitious targets but is also adapting to evolving market demands. Their efforts to keep devices in circulation and reduce waste are pivotal in shaping a more sustainable tech industry.
For insights into expanding your reselling business and leveraging technology, explore Levels: How to Grow Your Reselling Business and Logistics: How to Deliver Wholesale Phones.
1. What is R3UPNation and how does it differ from Reboxed?
R3UPNation operates globally in mobile device resale and recycling, offering advanced trade-in, buyback, and recycling solutions. Unlike Reboxed, which focuses on the UK market, R3UPNation’s comprehensive services cater to a worldwide audience.
2. How does R3UPNation support the circular economy?
R3UPNation extends device life through trade-ins and buybacks, ensuring responsible reuse and recycling, thus minimizing e-waste and aligning with sustainability goals.
3. What are the benefits of using R3UPNation for device trade-ins?
R3UPNation provides competitive trade-in values and a straightforward process, ensuring devices are recycled responsibly. For businesses, it streamlines inventory management and enhances sustainability metrics.
4. How does R3UPNation handle device refurbishment and resale?
R3UPNation employs a rigorous refurbishment process, including testing and cosmetic grading, to ensure high-quality devices for resale, thus maximizing value and preventing landfill waste.
5. Why is cosmetic quality important in the secondary market?
Cosmetic quality impacts resale value. Consumers prefer higher-grade devices, and R3UPNation’s detailed grading helps buyers make informed choices, ensuring they get the best value.
6. How can businesses partner with R3UPNation to manage e-waste?
Businesses can collaborate with R3UPNation for tailored trade-in and buyback programs. The end-to-end solutions include collection, refurbishment, and resale, transforming e-waste into a valuable resource.
Explore how R3UPNation can enhance your operations and sustainability efforts. Sign up here to start transforming your e-waste management today